This guide has been created to help students taking BUS362 Marketing Research course find secondary data.
This course will introduce the principles of marketing research as well as fundamental tools for planning and conducting marketing research projects. Students will learn about the marketing research process and ways in which marketing research is used to collect and analyze information to guide marketing management decisions. Through individual and group assignments students will gain hands-on experience in designing, executing and interpreting qualitative and quantitative studies that are widely used in marketing practice, and relevant to the contemporary market realities.
